Digital Marketing Course in Delhi by Anuj Kumar

 

Digital Marketing Course by Anuj Kumar – Transform Your Career and Business

In today’s rapidly evolving digital world, businesses and professionals cannot afford to stay behind. Digital marketing is no longer an option; it’s a necessity. Whether you are a student, entrepreneur, freelancer, or working professional, mastering digital marketing opens the doors to unlimited opportunities.

Anuj Kumar, a leading Digital Marketing Consultant based in Delhi, has designed a comprehensive Digital Marketing Course that is perfect for anyone aiming to enhance their digital presence, generate leads, build personal branding, and create successful online campaigns.

This course is structured to provide in-depth knowledge across five key areas of digital marketing: SEO, Social Media, Paid Ads, Content Marketing, and Local Business Optimization. It is tailored for participants from East Delhi, West Delhi, North Delhi, South Delhi, and Central Delhi, ensuring local relevance and practical application.

Course Structure

The course is divided into five key modules, each with 15 detailed points covering all essential aspects of the respective domain.

1. SEO (Search Engine Optimization)

SEO is the backbone of online visibility. This module equips you with skills to optimize websites, improve rankings, and drive organic traffic.

15 Key Points in SEO Module:

  1. Introduction to SEO – How search engines work
  2. Keyword research strategies using Google and other tools
  3. On-page SEO techniques (Title, Meta Tags, Headings)
  4. Off-page SEO strategies (Backlink building, outreach)
  5. Technical SEO (XML Sitemap, Robots.txt, Site Structure)
  6. SEO audit and competitor analysis
  7. Content optimization for search engines
  8. Mobile SEO – Optimization for mobile-first indexing
  9. Page speed optimization techniques
  10. Image SEO and video SEO
  11. Local SEO techniques for Delhi-based businesses
  12. Voice search optimization
  13. Google Search Console and Analytics insights
  14. SEO tools – SEMrush, Ahrefs, Moz, Ubersuggest
  15. SEO strategy implementation for real-life projects

Outcome: After completing the SEO module, students can independently perform audits, optimize websites, and generate high-quality organic traffic.

2. Social Media Marketing (SMM)

Social media platforms are critical for branding, engagement, and lead generation. This module trains you to leverage platforms like Facebook, Instagram, LinkedIn, and YouTube.

15 Key Points in SMM Module:

  1. Introduction to social media marketing
  2. Social media strategy planning
  3. Facebook marketing and business page optimization
  4. Instagram marketing, reels, and story strategies
  5. LinkedIn marketing for professionals and B2B
  6. YouTube channel optimization and video marketing
  7. Twitter marketing tactics
  8. Content creation and scheduling tools
  9. Community engagement strategies
  10. Social media analytics and reporting
  11. Influencer marketing techniques
  12. Social media paid promotions and ads
  13. Campaign tracking and ROI measurement
  14. Hashtag and trend optimization
  15. Case studies of successful social media campaigns

Outcome: Students can manage social media accounts professionally, create engagement-driven content, and run campaigns that convert followers into customers.

3. Paid Ads (PPC – Pay Per Click Advertising)

Paid advertising allows fast and targeted results. This module teaches everything from Google Ads to social media paid campaigns.

15 Key Points in Paid Ads Module:

  1. Introduction to paid advertising
  2. Google Ads fundamentals
  3. Campaign types: Search, Display, Shopping, YouTube
  4. Keyword bidding and targeting strategies
  5. Ad copywriting for high CTR
  6. Landing page optimization for conversions
  7. Facebook Ads – Campaign creation and targeting
  8. Instagram Ads – Advanced strategies
  9. LinkedIn Ads for B2B marketing
  10. Twitter Ads and retargeting campaigns
  11. Budgeting and bid strategies
  12. Analytics and campaign optimization
  13. A/B testing ads for maximum ROI
  14. Remarketing campaigns
  15. Case studies of high-converting ads

Outcome: Students gain hands-on experience in creating and optimizing ads, driving both leads and sales for businesses.

4. Content Marketing

Content is king. A strong content strategy is essential for branding, engagement, and SEO. This module focuses on content creation, distribution, and marketing strategies.

15 Key Points in Content Marketing Module:

  1. Introduction to content marketing
  2. Content strategy development
  3. Blog writing and SEO integration
  4. Copywriting techniques for conversions
  5. Video content creation strategies
  6. Infographics and visual content creation
  7. Email marketing campaigns
  8. Lead magnets and funnels
  9. Social media content planning
  10. Content repurposing strategies
  11. Content curation tools
  12. Storytelling for branding
  13. User-generated content and engagement
  14. Analytics and performance tracking
  15. Real-life content marketing case studies

Outcome: Students learn to craft engaging content that drives traffic, builds trust, and converts leads into customers.

5. Local Business Optimization

Delhi is home to countless small and medium businesses. This module focuses on helping local businesses grow by leveraging digital marketing effectively.

15 Key Points in Local Business Optimization Module:

  1. Importance of local SEO for Delhi businesses
  2. Google My Business setup and optimization
  3. Local citation building strategies
  4. Review management and reputation marketing
  5. Local keyword research and targeting
  6. Mapping and location-based SEO strategies
  7. Social media for local businesses
  8. Paid ads for local targeting
  9. SMS and WhatsApp marketing
  10. Hyperlocal campaigns and offers
  11. Tracking ROI for local campaigns
  12. Competitor analysis for local businesses
  13. Content strategy for local audiences
  14. Case studies of successful local campaigns
  15. Advanced tools for local marketing

Outcome: Businesses can dominate their local market, attract high-quality leads, and convert them into loyal customers.

Course Locations in Delhi

To ensure accessibility, this course is divided into five parts, covering the main regions of Delhi:

  1. East Delhi – Laxmi Nagar, Preet Vihar, Mayur Vihar
  2. West Delhi – Janakpuri, Rajouri Garden, Tilak Nagar
  3. North Delhi – Rohini, Pitampura, Civil Lines
  4. South Delhi – Saket, Greater Kailash, Hauz Khas
  5. Central Delhi – Connaught Place, Karol Bagh, Chandni Chowk

Students can choose sessions near their location, making learning more convenient.

“Currently, all our sessions are being conducted online for your convenience.”

1-on-1 Digital Marketing Mentorship Package by Anuj Kumar

Package Name: Digital Growth Accelerator – 1:1 Mentorship

Price: ₹25,000 (Affordable, high-value, premium feel)

What’s Included:

1. Personalized Mentorship (1-on-1)

  • 5 sessions of 90 minutes each
  • Direct guidance from Anuj Kumar
  • Strategy planning for your business or personal branding
  • Step-by-step walkthrough of digital marketing implementation

2. Modules Covered (Tailored to your needs)

  • SEO: Website optimization, keyword strategy, and traffic generation
  • Social Media Marketing: Facebook, Instagram, LinkedIn strategy
  • Content Marketing: Blog, video, social posts, storytelling techniques
  • Paid Ads (Optional Mini Module): Google Ads or Meta Ads overview for your business
  • Local Business Optimization: GMB setup, local leads, review strategies

3. Real-World Projects

  • Hands-on implementation on your website, social media, or business campaign
  • Step-by-step guidance to ensure results

4. Tools & Resources

  • Access to essential free and premium digital marketing tools
  • Templates for content, campaigns, and ads

5. Post-Session Support

  • 15 days of WhatsApp/email support for doubts and guidance
  • Review of your progress and campaign performance

Why Choose This Package?

  • Affordable investment for high-quality, one-on-one mentorship
  • Tailored guidance focusing only on your business or personal goals
  • Real actionable strategies with measurable results
  • Hands-on support rather than generic theory

Bonus

  • Free access to a mini SEO + Social Media checklist for immediate action
  • Personalized strategy roadmap after the 1-on-1 sessions

Outcome:
After completing the mentorship, you will have a ready-to-implement digital marketing strategy, optimized website/social media, and actionable steps to generate leads, grow your business, or improve personal branding.

 


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