(How to Track SEO Work, Measure Success, and
Ensure GEO Targeting Brings You Conversions)
Many businesses hire SEO agencies with the hope of getting
more traffic, leads, and sales. But after a few months, one common thought
arises:
👉 “I
don’t understand what my SEO agency is really doing for me.”
This confusion is natural. SEO is a technical and
long-term process. If agencies don’t share clear reports, clients feel lost.
The good news? You don’t have to stay in the dark. By
tracking the right metrics, asking for proper reports, and focusing on GEO
targeting, you can clearly see the impact of SEO on your business.
Let’s break it down step by step.
Why Clients Don’t Understand SEO Agency Work
- Too
Technical Language
Agencies often use jargon like “backlink profile,” “canonical tags,” or “CTR optimization.” Clients just want results, not buzzwords. - Lack
of Clear Reporting
If you only get a monthly ranking report without context, it doesn’t show real value. - No
Conversion Tracking
Traffic without sales is meaningless. Many agencies fail to connect SEO work with conversions. - Poor
GEO Targeting
Sometimes, traffic comes from irrelevant locations. For example, if you’re a Delhi-based business but 60% of your traffic is from the US, it’s not useful. - No
Comparison Metrics
Without comparing “before vs after,” you never know what’s improving.
Metrics You Must Track to Understand SEO Work
If you want transparency, ask your agency to provide these
metrics. Always demand a Google Search Console (GSC) comparison report month-over-month
or quarter-over-quarter.
1. Impressions
- Shows
how many times your website appeared in searches.
- Ask:
Is the number growing month by month?
2. Clicks
- The
actual visitors coming to your site from Google.
- Compare
clicks across months for growth.
3. Average Position
- Tells
where your keywords rank in Google.
- A
good SEO agency should show improvement over time.
4. CTR (Click-Through Rate)
- Percentage
of people clicking after seeing your result.
- If
impressions rise but CTR is low, meta titles and descriptions need fixing.
5. Conversions (Goals in Analytics)
- Leads,
sign-ups, or purchases.
- Ask:
How much organic traffic is converting?
6. Bounce Rate & Engagement
- Shows
whether visitors like your content.
- High
bounce rate = wrong traffic or irrelevant keywords.
7. Geo Metrics (Location Data)
- This
is crucial. Check which city or region gives maximum conversions.
- If
irrelevant locations dominate, your keywords are poorly targeted.
8. Backlink Growth
- Quality
backlinks increase authority.
- Ask:
How many relevant, safe backlinks were built this month?
9. Top Performing Pages
- Which
content brings the most traffic?
- Agencies
should optimize them further.
10. Keyword Distribution (GEO-Targeted)
- Are
keywords targeted to your city, state, or service area?
- If
not, ask them to refine targeting.
The Importance of GEO Metrics in SEO
One of the biggest blind spots in SEO reporting is Geo
targeting.
Imagine you’re a doctor in East Delhi. Your agency brings
traffic from Mumbai or even the US. Yes, traffic numbers look big—but
conversions are zero.
That’s why you must:
- Trace
the location of maximum conversions.
- If
it’s not relevant to your business, ask for keyword changes.
- Ensure local
GEO targeting in content, GMB (Google Business Profile), and
backlinks.
Effective GEO targeting = More relevant leads
= Higher ROI.
How to Ask for a Search Console Comparison
Report
Every month, request your SEO agency to give you:
-Last
Month vs This Month Report
-Geo Report (Top 10 Countries
& Cities)
-Keyword Position Changes
-Conversion Tracking Data
-Backlink Growth Chart
This way, you can see if you’re moving forward or stuck.
Signs Your Agency is Doing Real Work
- You
see steady keyword improvements.
- Impressions
and clicks grow consistently.
- Traffic
matches your target GEO.
- Conversions
increase month by month.
- Reports
are transparent and easy to understand.
If these are missing, you may need to rethink your SEO
partner.
What to Do If SEO Agency’s Work Doesn’t Match
Your Goals
- Ask
for Location-Specific Strategy
Tell them clearly which city or area you want traffic from. - Request
Content for GEO Keywords
Example: Instead of “best interior designer,” target “best interior designer in East Delhi.” - Demand
Conversion Reports
Traffic without ROI is meaningless. - Set
KPIs Together
Impressions, clicks, conversions, and GEO share should all be defined in advance. - Change
Keywords if Needed
If current targeting brings irrelevant traffic, refine keywords immediately.
FAQs
1. Why can’t I see what my SEO agency is
doing?
Because SEO work happens behind the scenes—content,
backlinks, technical fixes. Demand transparent reports.
2. What is the most important SEO metric?
Conversions. Traffic is good, but sales are what matter.
3. How do I know if my keywords are right?
Check Geo reports. If conversions come from your service
area, you’re on track.
4. What is a Search Console comparison report?
It compares performance (impressions, clicks, positions)
between two time periods.
5. Why is GEO targeting important?
Because local traffic converts better. Irrelevant
locations waste money.
6. Should I ask for backlinks report too?
Yes, quality backlinks prove your agency is building
authority.
7. How fast can I see SEO results?
Usually within 3–6 months for noticeable improvements.
8. What should I do if SEO traffic is
irrelevant?
Change your keywords and refine GEO targeting.
9. Can Google Analytics help in SEO tracking?
Yes, especially for conversions, bounce rate, and
engagement.
10. Should I trust only ranking reports?
No. Rankings without conversions don’t mean success. Look
at the full picture.
This article is written by Anuj Kumar, a
Digital Marketing Consultant with 12+ years of experience in SEO, Social Media,
and Content Marketing.
My expertise lies in making complex SEO strategies simple for business owners.
I believe that branding with SEO is not just about traffic—it’s about
conversions and happiness.
If you’re struggling to understand what your SEO agency is
doing, I can guide you with clear strategies, transparent reports, and
GEO-focused campaigns.
You don’t need to stay confused about SEO anymore. With my
strategies, you’ll see where your traffic comes from, which keywords
bring sales, and how GEO targeting builds your business faster.
I don’t just bring traffic—I bring relevant leads
and conversions.
If you want clarity, growth, and happiness in your business, let’s talk today.
👉 Work
with Anuj Kumar and turn your clicks into conversions.