SEO is a powerful process that can accelerate the growth of your business. While it’s a slow process, when done correctly, it gives long-term, sustainable results—essentially giving wings to your brand. But SEO today is not just about keywords, meta titles, H1 tags, fixing broken links, or canonical issues. It's a technical process that requires a well-drafted strategy, and social media offers valuable insights that SEO should adapt.
Step 1:
Start with a SWOT Analysis
Before diving
into SEO, analyze your Strengths, Weaknesses, Opportunities, and Threats
(SWOT). This helps you understand where to start, how to approach
challenges, and how to create a strategy that works in your favor.
Step 2:
Categorize Keywords for Maximum Impact
Not all
keywords are equal. To optimize your content for conversions, divide your
keywords into three categories:
✅
Primary Keywords: Choose keywords with low competition but high
intent. These may have lower search volume, but they convert well. A smart
SEO strategy can easily rank these terms and generate quality leads.
✅
Secondary Keywords: These support primary keywords, adding context
and depth to your content.
✅
Tertiary Keywords: Broader, industry-related terms that enhance
overall visibility but may not directly lead to conversions.
Why focus
on low-competition, high-intent keywords?
Imagine you’re optimizing a website for wedding photography. Instead of
targeting generic terms like “best photographers” (which is highly
competitive), target a long-tail, high-intent keyword like “affordable
wedding photographers in Delhi”. The user searching for this is already
looking for a service, making them more likely to convert.
Step 3:
Prepare Content That Aligns with User Intent
Users land on
websites for different reasons—some are ready to buy, while others are still
researching. Your content should be designed to nurture both types of users.
Example: If
someone searches “affordable wedding photographers in Delhi” and lands
on your page, don’t just show pricing. Offer them value!
🎁 Bonus Idea: Offer a FREE eBook: “5
Mistakes to Avoid Before Hiring a Wedding Photographer (and How to Save Money)”.
- The visitor gets useful
information.
- You get their contact details
when they download it.
- If they download, they are already
planning to hire a photographer—now they’re a hot lead!
Step 4:
Leverage Social Media for SEO Growth
Your SEO
strategy shouldn’t exist in isolation. Use social media to distribute
content, engage audiences, and drive traffic.
📌 Example: Create content around “Top Poses for
Wedding Photography” and share it in relevant Facebook groups about wedding
dresses, engagement rings, and venues.
📌
Pro Tip: Use internal linking to guide users from blog posts to
service pages.
Step 5:
Convert Visitors into Clients
SEO is not
just about traffic—it’s about sales ability. The goal is to capture
leads and convert them. When users land on your site, ask:
✔️ What value
can you offer them?
✔️ How
can you keep them engaged?
✔️ How
can you collect their details for future follow-ups?
By integrating
SEO with social media strategies, you create a powerful digital
ecosystem that attracts, engages, and converts users effectively.
💡 Final Thought: SEO is no longer just about rankings—it’s about understanding human behavior, leveraging social insights, and creating a seamless experience that leads to real business growth.
Read >> Part - 2 - Howto Convert Online Traffic into Leads Using High-Competition Keywords